WP Technical SEO ConsultantTechnical SEO Services: Every Ranking Blocker Found and Fixed
Most SEO providers sell you more: more content, more links, more monthly retainer. Technical SEO services fix what's underneath, because content and links can't rank a site Google struggles to read. Here's everything included, who it's for, what it costs, and, just as honestly, what it won't do.
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Technical SEO services find and fix everything that stops search engines from crawling, indexing, and ranking your website: crawl errors, index-coverage problems, broken schema, slow Core Web Vitals, and messy architecture. Here, that work is WordPress-only, fixed-price, and done by one accountable specialist.
What do technical SEO services include?
Every engagement draws from this same catalog, scoped to what your site actually needs.
Crawlability
Robots.txt configuration, crawl budget cleanup, redirect chain flattening, orphan page recovery, XML sitemap correction. If Googlebot wastes its visit, nothing downstream matters.
Indexation
Diagnosing and clearing "Crawled, currently not indexed" and "Discovered, currently not indexed," canonical conflicts, index bloat pruning, and deliberate noindex strategy.
Site architecture
Internal linking structure, click depth, cannibalization cleanup where five pages fight for one keyword, and URL hygiene.
Schema markup
Connected JSON-LD graphs that make your business machine-readable, plugin schema error cleanup, and rich-result eligibility.
Core Web Vitals
LCP, CLS, and INP brought into passing range on real-user data, hand-tuned instead of plugin-stacked.
Security & hygiene
HTTPS consistency, staging leftovers, and the injected spam pages that quietly poison sites whose owners never look.
That's the same six-layer structure as the free 30-check technical SEO checklist, because there's nothing secret about the list. What you're buying is the diagnosis, the judgment about what matters on your specific site, and the hands that fix it safely.
Which service fixes your problem?
Technical SEO Audit
The diagnosis. 30 checks against your real crawl and Search Console data, findings ranked by impact.
Crawlability & Indexing Fixes
For pages Google skips. Root-cause repair of coverage errors, crawl budget waste, and index bloat, tracked until the report clears.
Schema Markup Service
One connected structured-data graph, hand-built and validated on every template.
Core Web Vitals Optimization
LCP, CLS, and INP passing on your key templates, measured with real before-and-after data.
Website Migration SEO
Redirect mapping, benchmarks, and 30 days of monitoring so a redesign or domain change keeps its rankings.
AI Search Optimization
llms.txt, answer blocks, entity setup, and measured AI brand audits, so ChatGPT, Perplexity, and Google AI can cite you.
Not sure which one is your problem? That's normal, and it's exactly what the $49 health check answers before you spend on anything bigger.
Who are these services for?
Technical SEO pays off fastest where search traffic maps directly to revenue.
Local service businesses
Roofers, plumbers, HVAC companies, contractors, cleaning companies, landscapers. High-value emergency and project searches, brutal seasonality, and the service-area duplicate traps that come with covering multiple suburbs.
Clinics & practices
Med spas, dentists, veterinarians. Expensive clicks (vet clicks run near $29 on ads), booking systems Google can't always read, and my best documented result: a med spa whose bookings rose 180% after indexing and schema fixes.
Professional services
Law firms and accountants, where a single client justifies a year of SEO work and ad clicks cost up to $52.
Stores & platforms
WooCommerce shops fighting filter-URL crawl traps, SaaS companies juggling marketing site, docs, and app, and gyms whose class schedules live in JavaScript.
Calgary businesses get a dedicated local page: SEO services in Calgary. Dedicated pages for each industry are publishing over the coming weeks.
How is one specialist different from a technical SEO agency?
| SEO agency | Me (solo specialist) | |
|---|---|---|
| Pricing | $500 to $3,000+ per month | $49 to $999 fixed, one-time |
| Contract | 6 to 12 months standard | None; project by project |
| Who touches your site | A team you'll never fully meet | The person you talked to |
| Scope | Broad marketing retainers | Technical layer only, deep |
| Reporting | Monthly dashboards | Before-and-after proof per fix |
| AI search work | Rarely offered | Core service |
The fair version: an agency makes sense when you want content, links, and ads managed month after month by a team. When the specific problem is "my WordPress site underperforms," a retainer is the wrong shape for the job. A diagnosis is a project.
What's not included, and I'd rather say it here
- No link building. I'll tell you honestly when authority is your bottleneck, but I don't sell outreach or placements.
- No upfront content retainers. Content creation is available after your foundation is fixed, quoted once we both know what your site needs monthly.
- No ranking guarantees. Nobody honest offers them. What's guaranteed is the named scope of each package, safe changes, and a report that shows exactly what moved.
If a provider promises #1 positions, guaranteed AI citations, or results with no access to your Search Console, you've learned something useful about them.
Notice what's common: none of these needed more content. Google just couldn't use what was there. That's the entire thesis of technical SEO services.
How does the engagement work?
Tell me the problem
Your URL and the symptom, through the contact page. No discovery-call theater.
Diagnosis first
The health check or full audit runs against your real data. You get findings ranked by impact, in plain English.
Fixes, safely
Staging-first where possible, one change at a time, nothing shipped that fails a real check of the page.
Proof
A before-and-after report per engagement: what was broken, what changed, what to watch. Then your Search Console shows the rest.
Do small websites need technical SEO services?
Yes, but usually less of them, and an honest provider says so. A 15-page site with clean hosting rarely needs the full catalog; it needs the $49 health check confirming the foundation is sound, and maybe one targeted fix. The full service stack earns its keep when WordPress starts multiplying URLs behind your back: WooCommerce filters, tag archives, service-area pages, plugin bloat. Most owners find out which camp they're in for $49, which is the point of pricing the diagnosis like a pizza instead of a retainer. The crawl budget guide shows exactly how that multiplication happens.
Technical SEO services, answered
What's the difference between technical SEO services and regular SEO services?
Regular SEO services bundle content, links, and optimization into ongoing marketing. Technical SEO services fix the infrastructure underneath: whether search engines can crawl, index, render, and trust your site at all. It's the layer that decides if the rest of your SEO spend can work.
How do I know if I need technical SEO or just better content?
One signal beats all others: content that deserves to rank but doesn't. If your pages sit unindexed in Search Console, rank far below thinner competitors, or lost traffic after a redesign, the problem is likely technical. The $49 health check settles the question with data instead of guessing.
Do you work on platforms other than WordPress?
WordPress and WooCommerce are where I'm fastest and safest, and it's deliberately all I sell here. The audit methodology applies anywhere, and I'll happily look at a non-WordPress site, but you're hiring depth, not breadth.
How long do technical SEO services take to show results?
Fixes are readable by Google within days to weeks of recrawling; ranking movement typically follows over weeks to months depending on your market's competitiveness. Indexing recoveries tend to show first. Every package states its delivery time, and every report tells you what to expect next, without invented dates.
Can you work alongside my existing marketing agency?
Yes, and it happens often. Agencies handle content and campaigns; I fix the foundation they're building on, and the audit report doubles as a technical brief for their team. Your agency keeps its retainer; your site stops leaking.
Why are your prices so much lower than agencies quote?
Because you're buying one specialist's hands-on work with zero overhead: no office, no account managers, no sales commissions. A $399 fix sprint here covers what a retainer stretches across months, and the fixed price means the incentive is finishing, not billing.
Start with the $49 diagnosis
Find out what's actually broken before spending on anything bigger. 48 hours, plain English, findings ranked by impact.